The global market has been segmented and one or more segments have been targeted, it is essential to plan a way to reach the target. Thus market segmentation, ...

It is rightly said that business environment provides both constraints and opportunities, particularly in international business. Environments in foreign ...

International business environment consists of a number of micro level and macro level factors operating at domestic level, foreign level and global level. ...

The Key Difference Between International Marketing and Domestics Marketing. International marketing have the various similarities including the goal/objective ...

Geocentric Orientation. A company with a geocentric orientation views the entire world as a potential market. The basic assumption of this approach is that all ...

EPRG Framework or Orientations Of International Marketing. The form and substance of a company's response to global market opportunities depend greatly on ...

Steps Involved in the International Marketing Process. A firm which plans to go international has to take a series of strategic decisions or steps. Following ...

The term ethnocentric orientation means that a company does not differentiate between domestic and foreign markets and applies same techniques in foreign ...

Firms Go International due to following reasons: Domestic Market Constraints. Domestic market constraints motivate many companies to go international. ...

The strategic marketing define as a system of integrated business activities designed to develop strategic plans (in the form of marketing mixes) leading to ...

The term marketing has been defined and interpreted in many ways by numerous writers and practitioners over time. But the definition of marketing given by ...