Advertising through Magazines: Other name given to the magazines is periodicals. They are published weekly, monthly, fortnightly and so on. There are different ...

Direct Mail as a Medium of Advertising: Direct mail is a method of sending sales letters by post to the prospective customers is order to convey the message ...

The features of an ideal medium of advertising are as follows: Message: The medium that helps is conveying the message adequately and properly should be ...

Advertising Media. Media is said to be the means of communicating advertising message, the vehicles of communication. Advertising medium is nothing but the ...

Television Medium: Now-a-days, businessmen choosing television in order to advertise their product. They use it as a medium of mass communication. One cannot ...

The second half of the Nineteenth century, several mass media appeared on the communication scenario. This process of advent and growth continued up to the ...