With eCommerce sales steadily rising within the past couple of years, you might assume that it’s easy to assert your place among the successful businesses conducting sales online.
However, for small business owners, being successful online is often easier said than done.
Even if you’re selling your products through a popular marketplace like Amazon, building your presence on the platform and driving traffic to your pages can be challenging.
Below, we go over some of the best eCommerce resources for small business owners who want to gain tips from those who have been in their shoes and have found solutions for some of the same questions that you may be having.
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Shopify is one of the biggest platforms that let people set up their shop online and sell their products.
Plus, it also offers a blog full of informative articles for entrepreneurs looking to start marketing and branding their products.
If you’re looking to sell artwork online, there’s an article for that. If you need marketing tips, there’s an article for that. Even if you’re looking to take better pictures of your product, you guessed it; there is an article for that too.
Shopify recognizes that businesses come to sell products to all different types of industries, so no matter what you’re looking to market or sell, it’s more than likely that you will be able to find some quality advice there.
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Many different components need to be considered while managing an online store, such as customer retention, conversion, and market positioning, to name a few.
Kissmetrics has a blog that outlines each one of these aspects of online business, including many more.
They break down complicated eComm practices and explain them so that the average person who knows very little about metrics or analytics can easily understand them.
Having this resource available makes it so that you don’t have to run out and go to business school to learn about marketing strategies and website visitor tracking.
The Fizzle Show:
While there are many different blogs out there that can provide answers, others might learn better from credible eCommerce podcasts.
One credible podcast that caters to entrepreneurs with ambitions of all shapes and sizes is “The Fizzle Show.”
They feature many qualified guests who give tips and lessons on creating your blog for your business, optimizing your business pages, and more.
Many small business owners who listen to these podcasts have shared raving reviews on how much they have helped them grow professionally and have provided great insight into the ups and downs of running your own business.
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If you’re looking for an in-depth guide on e-commerce analytics, then eCommerce Analytics by Judah Phillips, a successful entrepreneur and management consultant, maybe for you.
Some of the topics he covers in his book are helping those new to the scene understand what eCommerce is, analyzing customer behaviour, and marketing analytics.
With raving reviews on Amazon from CEOs and even the editor-in-chief of Shopify, you’d be doing yourself a disservice if you didn’t crack it open for at least a preview.
eCommerce Resources 2021:
If you’re still looking for tactics that will work for you and your business, always consider expanding your network and talking to other small businesses who may be struggling, or even better, who have found some success and are willing to share their strategies.
It’s typically best to reach out to those who are selling something completely different from you so that they don’t feel like you’re after their company secrets.
Either way, working together can often produce more fruitful results rather than just suffering on your own and giving up before you’ve even started on your next eCommerce venture!